An analysis of videos suggested by the site's recommendation engine finds that users are directed toward progressively longer and more popular content. A majority of Americans across a wide range of demographic groups are YouTube adopters, with younger Americans standing out as especially avid users of the site. A new Pew Research Center survey of U. It should be noted that YouTube explicitly states that the platform is not intended for children younger than 13, and that the site provides a YouTube Kids option for children that has enhanced parental controls. But even as many users are turning to content on YouTube to help them understand the world and learn new things, large shares say they encounter negative experiences with content on the platform. All told, these , random walks resulted in , total encounters with , unique recommended videos.
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• YouTube by the Numbers (): Stats, Demographics & Fun Facts
Survey: YouTube Is America's Most Popular Social Media Platform
Find out here. Brands are certainly using the platform, though their activity may be slightly down. A recent study from Social Media Examiner suggests that marketers will be redoubling their efforts on YouTube in the coming year. That was the second-highest rate of planned increases of the 14 social platforms studied.
YouTube channels specifically devoted to unboxing toys are particularly popular. The channel, which features videos of 4-year-old Ryan unboxing and playing with toys, launched in and now has more than 5. By late November , it topped the YouTube charts in popularity, receiving more views than any other channel—