A breast cancer campaign asking women to post topless photos online has been slammed as an offensive and gratuitous way for a website to gain traffic. It says breasts "matter to everyone" and breast health is important, yet despite all of this breasts are still taboo. It's time to get your tits out for the girls," the website says. An online backlash to the campaign began almost immediately, with Twitter users saying the campaign sexualised cancer and was nothing but an attention-seeking marketing ploy.
It's Metafilter's 20th anniversary! To celebrate, scan some cats or help fund Mefi! In return NZGirl would donate a sum of money to breast cancer research. The whole campaign has generated a lot of controversy as New Zealand's online community have pointed out that asking young women to post their pictures is unsafe and a gratuitous use of others' suffering.
New Zealand website defends ‘I’ve got a lovely pair’ breast cancer campaign
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