When they started 10 years ago, the UK Asian Music awards could have ended up being just another niche event. A decade later, and they've become a showcase for cutting-edge talent and a platform for artists such as Jay Sean and Rishi Rich. Many Asian artists in the US and in the Indian subcontinent see breaking the UK as a sign of success and critical credibility. However, his success only came after he parted company with Virgin and set up his own label. Part of the reason why the mainstream music industry has been slow on the uptake is because of its lack of awareness about sales figures. Before YouTube and MySpace, albums by artists such as Apache Indian exchanged hands in Asian video stores and markets, and were promoted largely through word of mouth and the growing Asian media.
2009 Mnet Asian Music Awards
In praise of the Asian Music awards | Music | The Guardian
The awards show has been produced and broadcast by B4U Music since They were held on March 6, at the Aquarium nightclub in London. B4U Music broadcast two exclusive versions during prime time slots in 80 countries over the Christmas period. The freshest most innovative and exciting sounds this year have come from the Asian club world. Here, with the first ever AMAs, the scene celebrated its gate crashing of the pop mainstream After the show, both parties claimed rights to continuing the show.
Mnet Asian Music Awards
At the end of the ceremony, 2NE1 received the most wins with 3 out of 4 including the Song of the Year daesang award. After ten years of holding the event under the name "M. This marked a change in concept and the way they will handle how people may vote for which artists win the awards. Winners are listed first and highlighted in boldface. The following individuals and groups, listed in order of appearance, presented awards or performed musical numbers.
The awards night will hail the achievements of established and newcomer artists of the growing and popular UK […]. The awards night will hail the achievements of established and newcomer artists of the growing and popular UK Asian music scene. It will cover the many genres of UK Asian music including Traditional Bhangra, Urban Desi, Pop and will also recognise achievements in radio, music video, international artist and DJ categories. The awards have been improving every year and the team behind them are determined to make them better every year to support Asian music. Many artists have enjoyed great success with huge sales both here and abroad.